This week the Bay has also been fortunate to host HRV cricket games, Thundercat racing and speedway - all bringing visitors and their wallets with them.
The region is also a popular destination on the summer concert tour map and the sporting events look set to continue for many weeks yet.
Throughout this month and next, thousands of surf lifesaving competitors will come and go from the city as various championships are held here.
And if, and when, summer finally arrives we should expect more visitors again.
With the clash of two major events this weekend, it is a pity the financial boost - particularly for motels - couldn't have been spread over two weekends.
But we must be grateful that despite the negative consequences of the Rena disaster, we are still a popular destination and ensure our guests see the very best of what the region has to offer.
After all, it's not called the Bay of Plenty for nothing.