Of course a pregnant smoker is, in all likelihood, once just a plain old, run-of-the-mill smoker. If we could stop young women taking up smoking, we could prevent the situation where they are pregnant and smoking.
It's hard to see what more can be done to dissuade people from smoking. The costs are exorbitant, the health risks are spelt out in graphic imagery on packets, and you can't partake of the habit in bars where a drink and a ciggie once went hand-in-hand.
If adults who work to earn their pay packet choose to spend their money on cigarettes, I don't consider it any of my business. But when the environment they pollute is the cocoon for a growing child, it's much harder to ignore.
When it comes to pregnancy and smoking we cannot force anyone to give up. But mums-to-be who smoke must be educated and supported. Smoking during pregnancy is not some small consideration, some minor vice. When every puff crosses the placenta and affects the baby, it is a significant concern.
The Bay of Plenty District Health Board obviously does a great job of monitoring this trend and attempting to influence the free choice of pregnant women. The Health Ministry must ensure DHBs such as ours have all the resources required to adequately educate and support women who smoke during pregnancy. Our region's current rate of smoking mums-to-be is shameful.