Car ploughs through bakery window at Gate Pā Shopping Centre in Tauranga

A car crashed through the window of a Coupland's bakery at the Gate Pā Shopping Centre on Sunday afternoon.

A luxury sedan ploughed through the shopfront of a bakery in a Tauranga shopping centre this afternoon.

The Mercedes-Benz crashed through the window of a Coupland’s Bakeries store at the Gate Pā Shopping Centre after midday.

A police spokesman said an “elderly couple” appeared to have mistakenly driven into a shop window.

Hato Hone St John was notified of the incident at 1.03pm and treated a patient in a “minor condition” at the scene, a spokesperson said.

Firefighters responding to the scene at the Coupland's Bakeries store.

A witness said they were leaving another shop and walking past Coupland’s when they noticed a Mercedes-Benz inside the bakery.

“It’s just a normal Sunday at the Gate Pā Shopping Centre,” they said.

“I had been shopping and was going back to my car when I suddenly realised there was a car inside [the store] and the window was all smashed,” said the reader, who asked not to be named.

Emergency services at the scene.

“There are two fire trucks, [an] ambulance and two police cars here. The elderly couple are fine and no one else has been injured.”

A Coupland’s staff member said there were three staff working and some customers inside the shop when the vehicle came through the window.

The vehicle inside the Coupland's Bakeries store.

“Nobody’s been hurt,” the staff member said. “Just a little shaken. We’re all good. The couple in the car are fine, everyone’s fine.

“Fortunately, there were very few customers in the shop, but nobody is hurt.”

Firefighters responding to the scene at the bakery.

Coupland’s was to be open until 5.30pm but there has been extensive damage.

“I’m not sure if we’re going to be open any more today. Our windows and our tills have been damaged,” a staff member said.

At the scene?

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The vehicle as it could be seen after smashing through the window of the Coupland's bakery at the Gate Pā Shopping Centre.