Police confirmed they were investigating the grisly discovery after a member of the public found the body and called police just before 8am today.
UPDATE 12.39pm: The body of the man has been identified by police, and next of kin have been notified.
10.22am: Police could not rule out foul play at this stage, and said the discovery was still being investigated.
Mt Maunganui Surf general manager Glenn Bradley confirmed the club had helpedmove the body from the main beach, near the viewing platform, to the hearse, by the surf club at the base of the Mount.
9.22am:The body found at Mt Maunganui beach this morning has been described as a man in his mid-40s.
Police confirmed they were investigating the grisly discovery after a member of the public called police just before 8am today.
The man's body had been found in the surf between Leisure Island and the main beach and had to be retrieved from the water.
9.03am: The body found at Mt Maunganui beach this morning has now been removed.
Police at the scene where a man's body was found at Mount Maunganui's main beach this morning. Photo/John Borren
A reporter at the scene said officers removed the man's body at about 8.55am and placed it on a ute, which went to the Mt Maunganui Lifeguard Service clubrooms.