The Bay of Plenty has lost out in this morning's announcement of cheap Jetstar regional flights.
There was hope that Tauranga or Rotorua would be selected as one of four regional destinations in today's announcement.
Jetstar unveiled its new regional network with destinations of Napier, Nelson, New Plymouth and Palmerston North to join its Auckland and Wellington flights.
David Hall, CEO Jetstar Australia and New Zealand, made the announcement this morning in Wellington, joined by Economic Development Minister Steven Joyce and Transport Minister Simon Bridges.
"Today we're delivering on our commitment to bring low fares and increased competition to communities around the country," said Mr Hall