A person is being flown to Waikato Hospital in a serious condition after being hit by a car in Te Puke.
A police spokeswoman said officers arrived at the scene on the No 2 Road after getting the call-out about 7.40am.
A St John spokeswoman said they sent one ambulance, one rapid response unit and a helicopter from Tauranga.
It is the second pedestrian hit in the Bay of Plenty in 24 hours.
A 12-year-old boy was taken to Tauranga Hospital with moderate injuries after being hit in Welcome Bay last night.
