Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Bay of Plenty DHB Covid pamphlet: Information on pamphlet decision withheld

Leah Tebbutt
By Leah Tebbutt
Multimedia Journalist·Bay of Plenty Times·
23 Aug, 2021 11:38 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Information on the Bay of Plenty District Health Board information booklet has been denied. Image / Supplied

Information on the Bay of Plenty District Health Board information booklet has been denied. Image / Supplied

Details of how a controversial health board pamphlet came to exist will remain a secret until it has been fully investigated.

A pamphlet about Covid-19 distributed by the Bay of Plenty District Health Board was pulled from circulation at the end of July after it received backlash for target="_blank">implying Māori were the virus and labelled as "despicable".

Let's Give Covid-19 The Boot was distributed by the Bay of Plenty District Health Board and provided information about the Pfizer vaccination.

The pamphlet featured cartoons of a virus with a mataora or full-face moko. Another image depicted a person stabbing a virus with a tewhatewha or spear.

The health board immediately apologised for the pamphlet, with the chief executive saying the imagery should never have been used and launching an investigation into how the pamphlet came to be.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

All pamphlets would be destroyed and the design would never be used again, the DHB said in a statement at the time.

The Bay of Plenty Times requested information through the Official Information Act about what checks took place and who the most senior staff member to sign off the design was before it was released.

The pamphlet was immediately pulled from distribution and an apology was issued. Image / Supplied
The pamphlet was immediately pulled from distribution and an apology was issued. Image / Supplied

However, the health board has declined the official information request due to an ongoing investigation.

Advertisement
Advertise with NZME.

"The questions you have raised are subject of the investigation, therefore we are not currently able to respond," it said in its decision.

Bay of Plenty DHB governance and quality senior adviser Debbie Brown expected the investigation would be finished by mid-September.

"We will be releasing the findings of the investigation. Therefore pursuant to clause 18(d) of the Official Information Act the Bay of Plenty DHB is declining release of this information on the grounds that the information will soon be publicly available."

Images of the Covid-19 virus depicted with a mataora were throughout the pamphlet. Image / Supplied
Images of the Covid-19 virus depicted with a mataora were throughout the pamphlet. Image / Supplied

Other questions the Bay of Plenty Times asked were if a Māori health provider or rūnanga were included in the design process and how much the design company invoiced the health board for its work.

Discover more

Kahu

'Shocking': Covid-19 pamphlet implies Māori are a virus, artist says

29 Jul 06:00 AM

Bay of Plenty DHB 'under pressure': Health Minister Andrew Little

17 Aug 04:22 AM

The state of Bay hospitals: Operating theatres at capacity, $15m to build more

06 Aug 09:00 PM
New Zealand|crime

Investigation into Simon Bridges' hospital gang brawl claim released

28 Jul 06:40 PM
Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty TimesUpdated

BoP dairy targeted by armed robbers

16 Jun 01:00 AM
Bay of Plenty Times

'Quite fun': Hamish's quail egg business takes flight

16 Jun 12:09 AM
Premium
Bay of Plenty Times

Comvita forecasts another annual loss

15 Jun 11:39 PM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

BoP dairy targeted by armed robbers

BoP dairy targeted by armed robbers

16 Jun 01:00 AM

Police recovered a stolen silver Mazda used in the robbery.

'Quite fun': Hamish's quail egg business takes flight

'Quite fun': Hamish's quail egg business takes flight

16 Jun 12:09 AM
Premium
Comvita forecasts another annual loss

Comvita forecasts another annual loss

15 Jun 11:39 PM
Police find gun, drugs in stolen van

Police find gun, drugs in stolen van

15 Jun 09:33 PM
How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP