"In recent years, people have been looking to do things for free or really cheap, which has meant it's been really hard for a lot of artists to have a model that can pay for itself."
It had been particularly challenging for emerging artists.
"It can be hard for them to break through when there's limited support and already established events that will receive repeat funding as they develop and grow," she said.
Bay of Plenty painter Timo Rannali likewise said the arts sector had been hit hard during the recession.
"I know some artists who found it difficult to make any money during the recession. Sales have picked up now but they're still not as good as they were pre-recession."
The time had come for investors to loosen their purse strings around the arts.
"I think the state of a city's arts are a reflection of a city's health. With more support, we could put Tauranga on the map."
Greater investment in the arts would not only benefit the city culturally and socially, but also financially, he said.