Tourism Bay of Plenty has launched a "mates rates" campaign for Bay of Plenty locals.
The campaign runs from the 8th - 16th of December and gives locals a reason to get out and experience what the Bay of Plenty has to offer.
Tourism Bay of Plenty wants to encourage
locals to "fly the flag" for local attractions with the many visitors we welcome each year.
This is just one of many initiatives to strengthen Bay of Plenty's position as a tourism location and promote what the Bay of Plenty has to offer.
Tourism Bay of Plenty general manager Rhys Arrowsmith said: "Over 3.1 Million visitor bed nights per year are spent with friends and Family in the Bay. By having our locals experience the attractions they become our best "cheerleaders" for the region after their personal experience.