One person has been seriously injured after a crash on State Highway 2 Whakamarama.
A police spokesman said they were called to the scene about 11.10am near Snodgrass Rd where it appeared one vehicle had gone into a ditch.
A Fire and Emergency NZ spokesman said they had sent three trucks to the scene.
A St John spokeswoman said one person was taken to Tauranga Hospital with serious injuries.
Traffic has built in the area with vehicles bumper to bumper on the highway.
A woman who lives near the scene of the crash told the Bay of Plenty Times she believed a vehicle had gone down a bank.