Police can now confirm one person has died following a crash on Tairua Rd in the Coromandel.

The single-vehicle crash happened south of Pukepoto around 12:30pm on State Highway 25.

A second person was taken to Waikato Hospital in a critical condition according to a written statement from police.

The road will remain closed until around 11pm.

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Diversions are in place but motorists are advised to avoid the area.

Previously the Bay of Plenty Times reported the single-vehicle crash happened south of Pukepoto around 12.30pm, according to a written statement from police.

Indications are that there are serious to critical injuries.

A helicopter is at the scene.

The road is closed as the Serious Crash Unit attends.

Diversions are in place.