Name: Ella Drake
Job title: Founder and managing director
Company: Monarc Jewellery
What does your job involve?
My job requires a 360-degree approach to business, and working across international time zones. I am directing creative, strategic and financial aspects of my brand and Monarc's commercial portfolio. On a day-to-day level, I work on bespoke projects alongside some of Monarc's goldsmiths, I review marketing and press plans, and I meet with new or existing clients. So much international retail is now online, and many customers don't feel the need to visit Monarc's studio unless buying a custom made piece, which means I communicate a lot with customers over the phone, email and live chat.
Why did you get into this profession?
After studying graphic design and advertising for a couple of years I wanted to pursue something more niche. I knew modelling wasn't something I craved to do forever. Jewellery design presented itself to be something more heartfelt and surrounded by sentimental notions. Studying at GIA was a practical choice for me; I was already situated in Italy as a model and with the super-fast trains that run from Milan to Florence, it meant I could easily get to my GIA classes.
What do you like about your job the most?
Meeting clients and getting to know their individual style and passions. It's without a doubt the most real and rewarding part of my job.
What's the most challenging aspect of your role?
Managing a growing company isn't always challenge-free. The most difficult part of being a designer and owning a business is striking that balance between creativity and management. When I conceptualise a new collection or piece it's a case of running wild with the right side of my brain, but allowing the analytical left side of my brain to butt in with more practical and logistical reasoning.