Tauranga Police are asking for the help of Police Ten 7 watchers to help identify two men they believe were involved in an aggravated robbery.
This Thursday night's episode features the aggravated robbery of the Judea Tavern.
Detective Senior Sergeant Greg Turner was the officer in charge of Tauranga CIB and said the pair were armed with a distinctive firearm and an axe.
They entered the bar on Koromiko Street shortly before 9.30pm on Sunday, October 1.
"They have forced several patrons to the floor, threatening to kill them, and then confronted a woman staff member," Turner said.
Similar threats were made as the men demanded cash from the till and searched the premises before fleeing.
"This was a particularly nasty and aggressive robbery which has left the patrons and staff member traumatised.
"Someone will know about this robbery. We want them to watch Police Ten 7 and if they have any information about the robbery, to contact police," Turner said.
Police Ten 7 screens this Thursday night, November 23, at the later time of 8.40pm on TV2.
The Crime of the Week component featuring the robbery will be posted on the Police Ten 7 Facebook site once the programme has broadcast, and will be shared on Police Facebook pages.