They were "bummed about what happened down there" so Whangamata bakers Dion and Rochelle Mackwood decided to do something to help the quake-stricken town of Kaikoura.
The owners of Oliver's Bakery searched Google to see if there was a bakery, like them, that could do with a helping hand.
"We didn't know its name but it came straight up as Kaikoura Bakery," Mr Mackwood said.
"We rang and spoke to them a couple of days ago then Rochelle put on our Facebook page that we were going to donate all of Friday's takings to the Kaikoura Bakery - since then it's just exploded.
"By about 7am we had 129,000 hits on the page, and even a comment from someone in Perth. It's just amazing. It makes my heart burst."