Tourism Bay of Plenty is hosting a social media photo competition to celebrate the release of Disney's live-action feature film Pete's Dragon.
The film which opened in cinemas last week, featured McLaren Falls as a lush riverside backdrop to Pete and Elliot the dragon's adventure.
Tourism Bay of Plenty wanted to see photos of McLaren Falls on Facebook and Instagram to celebrate.
Assistant marketing and communications manager Abby Parkin said this was a chance for residents and visitors to go beyond the beach this spring and showcase our slice of paradise.
"We're so lucky to live in a place where you're only a 15 minute drive away from immersing yourself in nature. McLaren Falls has something for everyone - for the family looking for an easy stroll, to water sport enthusiasts and young adventure seekers.