"There's no denying we're a coastal paradise, but we'd love to see travellers and residents of all ages exploring our equally stunning local parks - particularly one that is now part of cinematic history."
While filming commenced in the Bay, the region played host to an A-list cast, including Robert Redford, Bryce Dallas Howard and New Zealand's own Karl Urban.
Bryce Dallas Howard was a local in the "iconically beautiful" Mount Maunganui during her stay.
"In New Zealand, I had the chance to travel around quite a bit and I lived in a place called Mount Maunganui, which is kind of like a beach town," she said at a recent press event.
"It was so beautiful. I loved living [there] - my kids went to school there and everything."
To enter the Disney's Pete's Dragon McLaren Falls photo competition, post your photos on Instagram.
Use both hashtags #petesdragon and #bayofplenty, or share on the Tourism Bay of Plenty Facebook page: www.facebook.com/bayofplentytourism
Entries close on October 9.
The winners would be announced on social media and would each receive a gift pack.