"We're blown away by the interest already - after a few hiccups last year, we drastically increased the capacity of our servers and website and it's so fortunate that we did," Semple said.
"Move over, Shortland Street - our website and social media hits are simply staggering. It shows how keen people are to follow our athletes this week and we're reaching a significant percentage of the country with our coverage."
The games are in their 13th year, with record numbers competing in the 21 sports, in venues across the Western Bay of Plenty.
There are still some big events to come, with the inaugural BMX finals on Thursday featuring three Olympians - Sarah Walker, Kurt Pickard and Trent Jones, with the public warmly invited to the Tauranga BMX club on Cambridge Road.
Another sport making a debut - canoe slalom - will have Rio silver medalist Luuka Jones helping out on finals day on Thursday, while big finals in netball, football, hockey, rugby sevens, waterpolo, golf and basketball are still to come.
-Written by Jamie Troughton for the AIMS Games.