Early bird tickets had already opened and were selling well, Mrs Burley said.
Festival business manager Julie Eynon said the new format would give people the freedom to see what they wanted to at the time which best suited them.
"You can do the festival your way," she said.
Key events during the festival included the Indulge Long Lunch, featuring comedian Michele A'Court, and the Sisters fashion show featuring the latest fashion trends for summer 16/17 and guest speaker Kathryn Wilson.
There would also be a speaker and workshop series featuring the likes of Fiona Eadie, head gardener at Larnach Castle in Dunedin, and Unna Burch from The Forest Cantina giving a cooking demonstration and presentation on her journey to self-taught home cook, blogger, magazine food columnist and published cookbook author.