A new website, Plenty To Love, has also been launched along with a competition for people to write love notes on the site, which puts them in the draw to win one of four romantic holidays in the Bay.
"We thought the timing with being on The Bachelor NZ as a destination, it would be a good time to launch our Plenty To Love campaign. It's all about showcasing what we have on offer in the region that's related to love and romance."
Ms Dunne said the region was already widely recognised as an ideal location for weddings, but the campaign would promote the region as a getaway for other romantic occasions such as anniversaries and proposal spots.
"We wanted to make people aware how many fantastic venues and ideas for dates we have here.
"In doing this, we found some fantastic gems we didn't know."
The show's executive producer Anna Lynch said Mediaworks was approached by Tourism BOP to film in this region and "we leapt at the chance".
"It was a golden opportunity to showcase a region that hasn't been over exposed. We relished the idea of finding hidden romantic gems in an area that is relatively unexplored.
"We were blown away by what the Bay of Plenty had to offer - not just the stunning locations but also the support and encouragement of the locals. Everyone we met was so delighted to have us there and the sun shone every day - we couldn't have asked for a better outcome."
Venues and locations would be added to the Plenty To Love site gradually.
