Filling a cinema with 140 people keen to see the upcoming 50 Shades of Grey film was no problem for Papamoa woman Pamela Sheahan as popularity for the film takes off.
The Sunday fundraiser evening at Rialto Cinema was sold out in a week along with a "Chicks at the Flicks" screening at Tauranga's Bay City Cinemas tomorrow, with other sessions filling up fast.
Bay City Cinemas manager Justin Chaney said ticket sales were strong in the week leading up to tomorrow's premiere, with the cinema opening pre-sales last Tuesday.
Pre-sales would only open a week in advance for big films such as Harry Potter, Lord of the Rings or the Avengers, he said.