Tauranga man Graeme Roy Voyce has been named as the driver who died in a crash in the lower Kaimai on Saturday.
Mr Voyce, better known as Roy, was killed when his black Rover MG crossed the centre line and crashed into an oncoming Volvo on State Highway 29 in the Lower Kaimai at 4pm on Saturday.
The 52-year-old Ohauiti resident, a courier driver for Tauranga Courier Post, had just passed the turn-off to McLaren Falls and was travelling downhill towards Tauranga, when he lost control.
Mr Voyce's car, with two occupants, crossed the highway and crashed head-on into the Volvo. The impact sent the Volvo spinning off the road and down a steep bank, where it stopped about six metres below.
Two other vehicles were struck, with one having moderate damage and the other minor damage.
Seven people were involved in the crash. The six other drivers and passengers were either unhurt or taken to hospital with minor injuries.
Western Bay of Plenty road policing manager Senior Sergeant Ian Campion said crash investigators were continuing their inquiries.
He also thanked the people who stopped to help at the scene.