Talking the men in our lives into spending money on their wardrobes can be quite the task. Show them the price tag and they're suddenly even less interested than when you had to drag them into the shop.
If it's time, though, to take your non-metro man's sense of casual dressingout of oversized sports hoods and track pants then the key is finding pieces he'll like with an equally attractive price tag.
Tauranga-based men's streetwear label, Elusiv, has T-shirts under $100 for the Kiwi bloke, and if yours needs extra convincing, just tell him JD Fortune of INXS, Josh Kronfeld and David Beckham have worn the label.
Designer Michael Pattison now has a diffusion label, called Trix & Dandy, that will let your man wear designer pieces without a high price tag.
For more dressing on a beer budget, you can't go past Barkers for stylish yet reasonably priced pieces.
Coats are key at the chain store this year and your fella won't be stuck for choice in the knitwear department.
Talk him into a cardigan if you can and get him to wear it over shirts and under jackets with one of their scarves for that dishevelled, but sophisticated, manly look.
Make sure your man's skin looks just as good as his new outfits by picking up pieces of the new Primal Earth range the next time you buy groceries.
They're all around the $10 mark, and with aloe vera and harakeke flax as signature ingredients, they won't have him complaining of stinging skin or overpowering scents.
