Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Lifestyle

Beck Vass: The New Year's resolution all women should make

Beck Vass
Beck Vass
NZ Herald·
1 Jan, 2019 06:55 PM4 mins to read
‌

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Women have been tricked into buying into this bullsh*t in a way that men have not. Photo / Getty Images

Women have been tricked into buying into this bullsh*t in a way that men have not. Photo / Getty Images

New Year's resolutions aren't something I really believe in but some things have happened during 2018 that have given me reason to create one. And it's one I hope other women will take on too.

During last year and a bit, the #metoo movement hit full force and awakened something in women that wasn't there before. It made us aware of the sexism, sexual harassment and double standards we've been putting up with our whole lives.

Some of these are things we had been blind to. But the shutters have been opened and once you see it, it can't be unseen. As time goes on my eyes are still opening more and more.

I was in a sports store recently when it really hit me. They were selling an undergarment that smoothed panty lines. Undies, over your undies, if you will. It was something like $35.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Are you fricken' kidding me? With all the things women have to worry about and now they want us to care what strangers are thinking when they look at our a**es?

These people are strangers. Anyone who is a friend of mine isn't going to care if I have a line of undies showing. We have more important things to worry about.

The rage began boiling when it occurred to me that men aren't being made to feel bad about wearing underpants. They aren't expected to care if anyone can see their soft bits bulging around their seams.

No stress about what women think when they look at their a**es from behind.

Oh, look! He must be wearing undies. Ew, that's so gross! Please!

And you don't have to look far to see more of this: a short wander down a supermarket aisle offers plenty more examples.

And although some of the things I mention here can also target men, it is women I am addressing because we are the ones who have been tricked into buying into this bullsh*t in a way that men have not.

Look in the supermarket. The space allocated to men's products is a tiny fraction of what is on offer for women.

Advertisement
Advertise with NZME.

Many products claim to be "anti-ageing", they can "firm wrinkles" or give you "whiter teeth" or "100% grey coverage".

Subtle little phrases chipping away at your self-esteem since you were old enough to read a magazine.

Translation: You are not good enough.

Well, guess what? The only thing that really stops ageing is death. Have you thought about that? No amount of cream, or whatever cosmetic procedures you can pay for these days, is going to "anti" the ageing process at all.

How many of your friends say things like how they "can't" wear lipstick because their lips are too thin?

Or force themselves to wear high heels, because they are too short?

We all say (and believe) this stuff all the time.

Stop and ask yourself, why? Who says you are too short?

Some time back, a Kiwi blogger wrote a piece openly discussing having her breasts enlarged because she was "out of proportion". Out of proportion to what? Her own body? Of course, I know exactly what she meant. I have the same "problem".

Except now it just makes me angry about how she (and everyone else with similar complaints) has come to think that.

So, my New Year's resolution is this: Stop seeing this stuff and believing it. Stop taking it on and letting it make you feel inadequate. Call it out.

Stop buying the products (they don't work anyway, I'm betting), unfollow the social media contacts, just stop whatever it is that you are paying for (either with your hard-earned money or your precious time) that is making you feel like sh*t.

And if you're finding it hard to let go (it is easier said than done letting go of a lifetime of trickery), maybe just stop and ask yourself: "Are men walking around worrying about this?"

And if they're not then, please – please - just let it go.

Save
    Share this article

Latest from Lifestyle

Bay of Plenty Times

‘Privilege’ in the skies: Veteran pilots keep Anzac flyover tradition alive

24 Apr 04:00 AM
Bay of Plenty Times

Jazz takes over Tauranga at the 63rd National Jazz Festival

30 Mar 01:09 AM
Premium
Bay of Plenty Times

Rural retreats chase booming wellness tourism dollar in Bay

21 Mar 10:02 PM

Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
Advertisement
Advertise with NZME.

Latest from Lifestyle

‘Privilege’ in the skies: Veteran pilots keep Anzac flyover tradition alive
Bay of Plenty Times

‘Privilege’ in the skies: Veteran pilots keep Anzac flyover tradition alive

This year the flyover will feature two Yak-52 Russian trainer aircraft.

24 Apr 04:00 AM
Jazz takes over Tauranga at the 63rd National Jazz Festival
Bay of Plenty Times

Jazz takes over Tauranga at the 63rd National Jazz Festival

30 Mar 01:09 AM
Premium
Premium
Rural retreats chase booming wellness tourism dollar in Bay
Bay of Plenty Times

Rural retreats chase booming wellness tourism dollar in Bay

21 Mar 10:02 PM


Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt
Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP