When Mr Forgie accepted the awards, he thanked his staff and said the company's success was a result of hard work and commitment.
Head judge Allan McFall, of Direct Fuels and McFall Fuels, told the Bay of Plenty Times Tui Products Ltd was a deserving winner.
"They have got into the big chain stores like Mitre 10 and into other markets you wouldn't expect a business from Tauranga to get into. They have such passion and show excellence in brand marketing," he said.
"What we've seen here tonight are top businesses with excellent quality ... but Tui Products Ltd stood out above the rest."
Tui Products Ltd was recently awarded a Centenary Trade Mark Certificate in recognition of the Tui trade mark that was registered 100 years ago.
The winners
ACC Workplace Safety Award: Waipuna Hospice;
Excellence in Brand Marketing and Design: Tui Products Ltd;
Customer Service: Salon One Hair and Beauty;
Community Organisation: Waipuna Hospice;
Retail and Service Excellence: Bay Family Home-based Childcare;
Tourism: Adrenalin Forest;
Small Business: Pacific Coast Technical Institute;
Manufacturing and Logistics: Tui Products Ltd;
Excellence in Business Leadership: Sheryl Dawson;
Business of the Year: Tui Products Ltd.