Newspapers remain the number one advertising medium in New Zealand.
Total newspaper advertising turnover in 2010 was $627 million, 3.3 per cent more than the second largest advertising category, television, which had sales of $607 million.
Newspaper Publishers' Association president Michael Muir said this result reflected the enduring power of the printmedium.
Newspapers had a vital and continuing role in driving brand and retail and the figures showed the market recognised this value, he said.
"Print titles are particularly strong in the key categories of national and retail advertising."
"That leading position is also reflected in newspapers being seen by New Zealanders as the most trusted information source.
"And when people decide where to buy and what to buy more consumers use newspapers for that decision making process than any other medium, which is why our advertising remains so strong."
Newspaper brands also dominated the online space, he said.
David Mackenzie, general manager of the Bay of Plenty Times and its community newspapers, said: "Readers see our newspapers as a trusted and reliable source of information, which makes them attractive for advertisers."
