Ben Rickard, who recently returned to Tauranga after a stint overseas, has set up a website to attract businesses.
His site, www.taurangatech.co.nz, aims to profile local technology companies and promote Tauranga as a top destination for technology businesses.
"I want to ensure that the message gets out to the rest of the country and the world that Tauranga is a great place to set up your tech business," said Mr Rickard.
Annie Hill, communications manager for Priority One, which is supporting the non-profit project through its networks, said the agency had been focused since 2003 in growing the local ICT sector, which now had more than 600 members.
"Ben's website provides a showroom for those IT companies," she said.