David Mansel has managed the Tauranga business prior to Mr Marshall taking over.
"Generation Homes is now one of the big players in New Zealand's housing market. We've built more than 2000 homes to date and I'm excited to be working in the Bay of Plenty market," Mr Marshall said. "Building consents in our region are on the rise on the back of some large projects and we are confident the general trend will continue."
At a time when new-home builders were very careful about their investment, being able to offer fixed prices, which include items such as landscaping and the letterbox, and a guaranteed building time of 14 weeks, was a strong selling point, he said.