Direct-heat applications allowed landowners and businesses to access geothermal energy without the high cost and risk associated with deep bore exploration typical of major geothermal power generation plants.
Brian Carey, a geothermal resource management specialist for GNS Science, based at the Wairakei Research Centre, said local businesses in the wider Tauranga area should be aware of the potential geothermal direct heat resources offered.
"They're actually sustaining a number of mid-sized New Zealand businesses," he said.
"There's a little bit of mapping been done in the Tauranga area, but it's not particularly well-developed. I think the primary thing is that people need to be aware of the potential and look around them and decide if there are other opportunities."
Direct heat from geothermal resources was a good fit with a number of mid-sized businesses, he said, citing the use of direct heat by the Arataki Honey facility at Waiotapu, which was visited by participants in the Rotorua workshop.
Mr Carey said that geothermal direct heating needed to be "pulled out of the closet" and looked at to see how it could enhance the renewable energy supply and the positioning of the fortunate communities who had those resources.
Mr Carey noted that even when assessments were done on the size of a resource, off-take could be constrained by other aspects such as local land use or what local owners want to undertake.
"Potential users have to balance the risk versus cost equation."
The keynote speaker at the workshop was Dr John Lund, an internationally acclaimed expert on geothermal energy.
"The region has the potential to significantly contribute towards the government's renewable energy goals - geothermal is a key component of these goals," said EECA's Mr Bowler.
(Further details on commercial direct heat use are at http://www.bayofconnections.com/geothermal.)