Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Business

Liz Koh: Spread your risk and ignore the headlines

By Liz Koh
NZME. regionals·
6 Sep, 2015 08:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A diverse portfolio is best.

A diverse portfolio is best.

There is nothing like a sudden drop in the sharemarket to send investors into a panic. It is easy at the time of investing to be full of confidence and to see yourself as someone willing to take risk in exchange for the potential of a higher return. But when volatility strikes confidence can quickly be eroded.

Volatility quickly sorts out those investors who truly understand their tolerance and capacity for risk and those who don't. The principal risk-management tool for sharemarket investors is diversification. For small investors, that can be achieved through investing in a fund.

Investors who ignore the principle of diversification are in effect speculators rather than investors, believing they can pick winners and taking on higher risks for the chance of higher returns.

A diversified portfolio of shares will mimic the behaviour of the market as a whole, reaching neither infinity nor zero in value, but remaining close to the market trend line. The key risk for diversified investors becomes one of how long funds need to remain invested for the market to return to trend. A loss will only be crystallised if investments are sold before this happens.

This is where the concept of risk capacity is important, that is, the ability to absorb loss without significant impact on your overall financial situation. Investors with a short timeframe or a low level of wealth or income are more likely to have a low capacity for risk.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The key to being a successful investor is to overcome the emotions of fear and greed and make sound decisions based on objective analysis and a long-term strategy. Investors should pay little heed to headlines, which are designed to sell newspapers, not provide investment advice.

Discover more

Liz Koh: Legacies let you see your generosity at work

09 Aug 05:00 PM

Liz Koh: Fail to plan, plan to fail so get sorted now

23 Aug 05:00 PM

Liz Koh: Understand your KiwiSaver options after 65

13 Sep 05:00 PM

Liz Koh: Be prepared for unpredictable salary losses

20 Sep 05:00 PM
Save

    Share this article

Latest from Business

Bay of Plenty Times

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Bay of Plenty Times

Bunnings' $53m Tauranga store set to open

16 Jun 03:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Business

'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Jetstar's first planes to Sydney and Gold Coast have taken off from Hamilton this week.

Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Bunnings' $53m Tauranga store set to open

Bunnings' $53m Tauranga store set to open

16 Jun 03:00 AM
Premium
Comvita forecasts another annual loss

Comvita forecasts another annual loss

15 Jun 11:39 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP