Continuous processes of innovation and improvement have allowed Tauranga mower manufacturer Trimax to come through the worst of the global financial crisis relatively unscathed and with strong prospects of future growth.
The company last year released its latest mower, called the Topper, and was one of 20 businesses New Zealand Trade and Enterprise (NZTE) chose to participate in the Better by Design programme.
The Topper is a combination of a popular old product and new technology developed for Trimax's top-end fine turf mowers. With more than 2000 already in use by dairy farmers around the country, the Topper is New Zealand's No 1 pasture management tool, marketing manager Karl Stevenson said.
"We've got mowers running on Manchester United's practice field, we've got mowers mowing the Queen's polo field, so we know a thing or two about cutting grass and what we've been able to do is bring that technology in that really fine turf into our topping product to create an incredible cut which benefits milk production and efficiencies of grass regrowth."
Trimax managing director Bob Sievwright said Trimax had been able to maintain its revenue levels throughout the recession by continuous innovation and improvements.
