Te Puke's iconic Kiwi 360 tourism park hopes its new landlords will allow it to grow with the Bay's booming tourism industry.
Two titles of land, which include the area housing the Kiwi 360 tourist complex, have been put up for sale by private treaty.
The land, bought by the present ownersin 2003, also houses an orchard leased by Seeka Kiwifruit Industries, various outbuildings and a residential complex.
Also for sale is the intellectual property owned by Kiwi 360, which holds a right under a non-exclusive licence to use certain parts of the property not leased to it for its tourist operation.
Kiwi 360 operator Graeme Crossman stressed the business itself was not on the market and hoped the new owners would allow the operation to expand to meet expected growth in the Western Bay's tourism industry.
"As a business we won't be affected by it. Rather, we'd be looking at increasing our lease into the future."
Mr Crossman believed the Bay's burgeoning cruise market - expected to swell from 54 cruise ship visits to more than 90 visits next season - and the construction of the Tauranga Eastern Link would boost tourist numbers.
"We are looking forward to the prospect of working with the landlord over growth and other options we've got for tourism in the Bay of Plenty. A new owner might be keen to look at that sort of thing, and that could help us take advantage of the cruise industry ... as well as the new eastern link going through."
Kiwi 360 has occupied the land since 1987 and last year the giant kiwifruit slice had a green and gold makeover.
