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Home / Bay of Plenty Times / Business

Hydraulics firm rises to the challenge

By Joseph Aldridge
Bay of Plenty Times·
13 May, 2013 03:44 AM3 mins to read

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A Mount Maunganui hydraulics company has grown from a one-man-band nine years ago to one of New Zealand's largest suppliers of hydraulic equipment for the transport and agricultural industries.

CC Hydraulics' consistent double-digit annual growth attracted the interest of a larger Australian company who bought the business from founder Ray Nielsen last year.



The new Australian owner, Mega Pacific, has expanded the product range and opened opportunities for CC

Hydraulics to export its own products for the first time.

At the beginning of next month, CC Hydraulics will ship 50 scissor-lift tipping units to Australia where they will be marketed by Mega Pacific.

If all goes well, the company will have to take on additional staff to keep up with the expected demand coming out of the Australian market.

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Originally started by Tauranga man Ray Nielsen in 2004, CC Hydraulics filled a gap in the New Zealand market by importing and reselling quality European hydraulic systems to farmers and others who wanted to tip heavy loads off small trucks.

The company has grown from its small beginnings to supply the whole range of tipping hydraulics, and much of its stock is now sold to trailer manufacturers and vehicle body builders.

``We have tipping units that suit anything from a one-tonne unit right up to guys that want to tip off 40 tonne, 12-metre long containers,'' general manager Mike Saunders said.

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The company now has customers from Kaitaia to Invercargill, and has built its reputation by accepting the challenges their competitors shied away from.

Mega Pacific's investment in CC Hydraulics was already paying off, with the company last month hitting its all-time sales record, he said.

Sales engineer Kim Clarke said the new deal to export scissor lifts to Australia was good because it allowed the company to put some of its core products together into a package, therefore adding value.

As part of CC Hydraulics drive to make things simpler for their customers, the company was adding pieces of associated equipment to their hydraulic rams that their competitors were not, he said.

``So when the end user gets the product it's a lot easier to install, and so that's how we're creating a point of difference, doing it that way. By no means is it a new product, but it's a new way of doing a product and it uses our core products.''

CC Hydraulics has seven staff but Mr Saunders is confident that number will grow pretty soon.

The next challenge will be accommodating that growth.

``I don't think we can expand a lot more on the site we have. ``We're pretty close to capacity as far as room goes,'' Mr Saunders said.

Mega Pacific may establish another branch of CC Hydraulics somewhere else in the North Island to accommodate the growth, he said.

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