"EastPack has taken a view that the best way to assist our growers is to continue to deliver low packing prices, high OGR and a quality service in terms of on-orchard assistance, packing, coolstorage and off-shore out-turns," Mr Sharp said.
EastPack's profit forecast comes as post harvest suppliers prepare for the 2013 packing season, which is seeing suppliers continuing to reduce packing charges in a bid to attract new growers and volume to replace the gold volume loss caused by Psa.
Mr Sharp says it is a very stressful environment for growers at the moment and the kiwifruit post harvest sector is facing challenges as a result of the significant loss of volume from Psa.
"The logical way to meet this challenge for the benefit of growers is for there to be rapid post harvest rationalisation. There only needs to be two to four large post harvest suppliers to ZESPRI with large, efficient, quality-focussed operations with scale."
He said this would maintain healthy competition, should provide lower cost packing and coolstorage, potentially reduce supply chain complexity and simplify ZESPRI's supply operation.
"The time is right to re-structure our post harvest industry to a more efficient model where we can achieve lower costs for growers while at the same time being able to utilise the best post harvest technology to capacity," Mr Sharp said.
"The worst outcome would be for each post harvest operator to defend their diminished volume position to the last, without there being a move to a more efficient post harvest sector. And EastPack intends to lead the way.
"We know from EastPack's experience that there are significant efficiency gains and cost savings to be had. We are in a strong position to lead this process," Mr Sharp said.
EastPack is offering new and existing EastPack growers $1.11 per tray for the 2013 packing season. This is based on $1.31 per tray less 20 cents per tray rebate, to be paid in June 2013 for Hayward and G3. Other reject rates may apply.