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Home / Bay of Plenty Times / Business

Chocolate supply may dry up

By The Independent
Bay of Plenty Times·
9 Nov, 2010 12:26 AM2 mins to read

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Fancy a bit of chocolate? An afternoon Kit Kat with your cup of tea? A chunk of fruit and nut? Go on, you've earned it.
Except that in the future, chocoholics might have to work quite a bit harder to pay for their fix. The world could run out of affordable
chocolate within 20 years as farmers abandon their crops in the global cocoa basket of West Africa, industry experts claim.
"Galaxy, Creme Eggs, every kind of £1 ($2) chocolate bar will be a thing of the past," warns London chocolatier Marc Demarquette, who believes a bar at £7, or its future equivalent, will be more like it.
And Demarquette, who worked as an advisor for a recent BBC Panorama documentary on the troubled West African cocoa fields, is not alone.
John Mason, executive director and founder of the Ghana-based Nature Conservation Research Council, has forecast that shortages in bulk production in Africa will have a devastating effect: "In 20 years chocolate will be like caviar. It will become so rare and so expensive that the average Joe just won't be able to afford it."
The reason for this unimaginable shortage - which has been presaged by the doubling of cocoa prices in six years to an all-time high over the past three decades - is simple.
Farmers in the countries that produce the bulk of cocoa bought by the multinationals who control the market have found the crop a bitter harvest.
The minimal rewards they have historically received do not provide incentives for the time-consuming work of replanting as their trees die off.
"It's hard to maintain production at high levels in a particular plot of land every time, because of pest problems that eat away at the yields and the farms need to be rejuvenated," said Thomas Dietsch, research director of ecosystem services at the Earthwatch Organisation.

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