It's been dubbed "ugly" fruit and vegetables, but the slightly less-than-perfect produce at cheaper prices is a clear winner for customers at Whanganui's Countdown.
Richard Croucher manager of Countdown's Trafalgar Square store said the first bags of "Odd Bunch" potatoes arrived on Monday and had nearly sold out by Tuesday. A 1.5kg bag cost $4.99, compared to nearly $7.50 for the "perfect" versions.
Countdown supermarkets nationally have just launched "The Odd Bunch" initiative. It takes less than perfect produce from growers, packages it in recyclable polyethylene bags with "The Odd Bunch" label and sells them for reduced prices.
On Tuesday, Countdown Trafalgar Square had "odd" potatoes, carrots, onions, avocados and kumaras. A 1.5kg bag of "odd" carrots was priced at $3.99, while a "perfect" bag of the same size cost $5.99.
The produce range and prices are likely to change with seasons and availability, Mr Croucher said.