Whanganui mothers wanted to move the Big Latch On to the town's main library this year - because holding it in the council chamber was not public enough.
"Parents asked to have it somewhere more public. They just felt they were getting hidden away," library early years learning champion Becky Stanley said.
About 60 mothers, babies and supporters were at the Davis Library for the Friday morning event, part of World Breastfeeding Week. Seventeen babies were ready to latch on for a feed at the big moment - 10.30.
The babies ranged in age from five days to two years and five months.
There were snacks and giveaways provided and a lot of small people walking, toddling and crawling around the children's area.