The Patea Community board has hardened its approach to people dumping rubbish illegally in the town.
From now on they will be prosecuted, board chairman Brian Rook says.
"We want people to come forward if they see people dumping illegal rubbish at the green-waste dump. From now on if we catch illegal dumpers we're going to prosecute them."
South Taranaki councillor Robert Northcott said earlier he was fed up with people in his hometown of Patea who lack a sense of pride.
"They dump stuff anywhere they choose."