Ms Cheyne has been in her role less than a year and decisions about whether this region was involved were made long before her arrival.
She has since found out from Tourism NZ that Wanganui and Ruapehu had been invited to be a part of the promotion which kicked off three years ago, "however, at the time were not in a position to be involved".
The agreement over which regions would be involved in the campaign was worked through ahead of the first year of the campaign. This decision came after consultation with RTOs across the Central and upper North Island.
"It appears we may have the opportunity to participate next year. However, the decision is made by Tourism New Zealand and those RTOs currently involved and contributing to the campaign," she said.
Ms Cheyne said for the year ended December 2013, the 21,811 Australians visiting Wanganui made up the greatest number of international visitors to the River City, "although this is only 2 per cent of New Zealand's total visitors from Australia".
"The biggest international spend in Wanganui also comes from the Australian market at 50 per cent of all international spend. Having said this, we are still a stronger domestic tourism market at present with close to 80 per cent of visits from other New Zealanders and a similar percentage of spend from NZ visitors."
The promotion is tagged "Every day a different journey" and highlights the range of experiences the North Island has to offer, all within close proximity to one another.
The campaign includes Northland, Auckland, Waikato, Coromandel, Bay of Plenty, Rotorua and Lake Taupo.
Tony Saunders, Tourism NZ's general manager Australia, said their research showed that last year's campaign drove preference for New Zealand as a holiday destination. He said the campaign will reach an audience of 830,000.