Whanganui District Health Board has been debating using the "O" word.
The appropriateness of the word "obesity" - as in the health board's obesity strategy - was a hot topic at a recent board meeting.
Board member Harete Hipango suggested rebranding the strategy to reflect their preventive measures and emphasis on healthy living and eating.
Judith MacDonald said the "obesity" label had "such a negative connotation".
Kate Joblin wasn't keen on removing the word, though, saying it would turn the strategy into "something quite vanilla".