Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

City in race to bottom of the nation in tourism

By john.maslin@wanganuichronicle.co.nz
Whanganui Chronicle·
27 Dec, 2013 08:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Wanganui Boxing Day races help with tourist numbers but some say something more long term is needed

The Wanganui Boxing Day races help with tourist numbers but some say something more long term is needed

A better marketing campaign 'needed' to cash in on summer

Wanganui's visitor industry desperately needs more marketing and a local ginger group has signalled that it will be working hard to make sure that happens in the next 12 months.

Latest statistics show that nationally, the city is languishing one step from the bottom in terms of total number of guest nights.

The 166,665 guest nights recorded by hotels and motels for the first 10 months of the year, was the second lowest total in the country. Only Clutha had a lower number.

Dave Hill, chairman of Destination Whanganui Providers, said while the city's accommodation industry expected to spend its own money in marketing, there was a desperate need for a much stronger and better-funded marketing strategy for the city and district.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's not something our industry can do on its own," Mr Hill said.

He said the amount the Wanganui District Council gave to marketing the region from its economic development budget was "tiny" and a more aggressive and expansive marketing plan was needed.

"The latest figures for October show a continuing decline in overall visitor numbers as well as the length of time those people are staying here.

"When we compare to our neighbours Taranaki and Manawatu, we are way behind in terms of numbers.

Advertisement
Advertise with NZME.

"The numbers for Wanganui mean that up to 60 per cent of all the available beds are empty through the year and that's a terrible waste in terms of investment in our business."

But Mr Hill said the industry could take some positives from the November figures.

"The precise detail won't be out until the new year but indicators are international tourist numbers at least picked up."

In October, international visit numbers were up 9 per cent on October last year but this was offset by a 5.7 per cent drop in domestic visitor numbers in the comparative months.

Discover more

Busy calendar helps boost visitor figures over January

17 Mar 05:22 PM

"But we believe tourist numbers have bottomed out and the only way from here is up for our industry."

Mr Hill said what the industry needed was people staying for longer than just one or two nights.

"The Boxing Day motorcycle races and the jetsprints are a huge help but again it's only stays of one night usually. You'd be hard pressed to find a spare room anywhere in the city on Boxing Day night."

He said his motel (Fiesta Court) was booked out that night but on December 27 only had one booking confirmed.

"Wanganui's problem is we don't have any mass media promotional campaign this summer. It's what's needed but it's not something the accommodation industry can do alone.

"We need to have marketing that attracts people here but it must be done on a much bigger scale than it has been."

Advertisement
Advertise with NZME.

Mr Hill said the recent local body elections featured a lot of debate about promoting and marketing the city "but we've yet to see any evidence of that after the elections".

"We're hoping change will come and we understand that will be gradual. But as a lobby group and a watchdog, we'll be asking council some questions if there's no significant change," he said.

Save

    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

Why Whanganui is in for a warmer than normal winter

02 Jul 09:14 PM
Whanganui Chronicle

How a white picket fence symbolises a significant Whanganui family

02 Jul 06:00 PM
Whanganui Chronicle

Rangitīkei fencer regains Golden Pliers title

02 Jul 06:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

Why Whanganui is in for a warmer than normal winter

Why Whanganui is in for a warmer than normal winter

02 Jul 09:14 PM

There's a 60% chance of above-average temperatures between July and September.

How a white picket fence symbolises a significant Whanganui family

How a white picket fence symbolises a significant Whanganui family

02 Jul 06:00 PM
Rangitīkei fencer regains Golden Pliers title

Rangitīkei fencer regains Golden Pliers title

02 Jul 06:00 PM
Athletics: Early training years bring lessons in preparation

Athletics: Early training years bring lessons in preparation

02 Jul 06:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP