HOLLY Holm should be renamed Holy Hell and then taken aside and told the so-called sport she is involved in is not really a sport at all, it is brutality dressed up.
I was shocked to see the UFC contest between outsider Holm and the reigning bantamweight title-holder Ronda Rousey on prime time New Zealand television at a time when young people would be watching the news.
To say it was a slugfest is understating what was on the screen. It was two women determined to inflict as much physical damage on each other by any means they could.
The "knockout blow" came when Holy Hell unleashed a kick to the head and followed it up by crouching over her fallen opponent and delivering a series of punches to Rousey's face.
More troubling still was the reaction of the Melbourne crowd that went up in the air like a flock of sparrows, rejoicing in the brutality before them.