Ross Hyland is a name familiar with followers of The Country.
Hyland was the man behind Seales Stockfood and his work with the Meat Industry Excellence group and Lincoln University makes him a "bit of a farming entrepreneur" according to Jamie Mackay.
So what's on the agenda for Ross Hyland now?
Over the next year he will tour the length and breadth of New Zealand interviewing around 30 farming families for a book called "In Search of Excellence".
Ross says he wants to write a positive book about New Zealand agriculture. Jamie says he's on a junket with Ford who are providing Hyland with a nice new ute to tour with.