These are uncertain times for sheep farmers.
The Country's Jamie Mackay caught up with Sir Brian Lochore for his take on the drop in lamb and wool prices which are causing a few sleepless nights usually reserved for dairy farmers.
Sir Brian says China rules the market which he finds frustrating, however he is inspired by the DIY success story of Richard Redmayne and Coastal Spring Lamb.
Mackay also quizzes Sir Brian on confusing topics such as millennials and internet banking, (his wife is the computer expert), before returning to Lochore's other great passion - rugby.
Have a listen to the interview by clicking on the image above.