The Sonny Bill Williams publicity machine was working hard during the Rugby World Cup - with the All Black topping player searches using Google during the tournament.
But it was Dan Carter's groin that caused the biggest search spike throughout the six weeks of rugby - although Sonny Bill's 'ripped shirt' incident achieved the most searches overall.
Sonny Bill image searches were also miles ahead of any other players during the tournament - but after the final Dan Carter was back on top.
New Zealand's fascination with Quade Cooper's struggles during the Wallabies/All Blacks semi-final was a mere percentage point under the Carter groin strain - although Dan was consistently more searched throughout the RWC.
After Sunday night's final AB's captain Richie McCaw became the most searched player, but IRB Coach of the Year Graham Henry didn't figure at all - in article or image searches.
