It may have generated more than half a million views on Facebook, but a haka performed by a US high school football team has also angered many Kiwis who believe it's inappropriate.
The 35-second video, posted on the Facebook group Funny Tongan Memes/Vines, shows Middleton High School's football team in Idaho performing its version of the haka.
However although it reaped 669,000 views and 4,729 shares, it also was heavily criticised here over whether it was fitting for an American high school team to perform the traditional Māori war dance.
The haka was first performed at Middleton's spring camp in 2011 when players asked assistant coach Harland Ah You - who previously lived in Hawaii and his family is of Samoan descent - to teach it to them, the Idaho Statesman reports.
"He asked them why and they replied, 'Because it is cool'", Middleton head coach Bill Brock said.