I received an email yesterday from a Herald reader...
"I'm a second year Marketing student and a marketing coordinator at a web and graphic design company. Your column is one that I read regularly as it is offers more practical insight into the marketing world than my classes. I was wondering if you might be able to offer me some marketing ideas in regards this company. It is a rather small firm which limits capabilities to an extent but I'm eager to try new marketing ideas."
The good news is that you can get started with highly profitable marketing activities that cost little or no money. (And they can also be put into action very quickly.)
Let's look at 4 things you could do this week to get started with profitable marketing strategies...
1: Send a real letter 'by snail mail' to 20 delighted customers. Thank them for their business and offer them a special reason to spend more money on some of your products and services. Make your offer time limited and very compelling. Cost to do this? About 20 minutes to write an interesting letter and maybe $20 in postage. Doing this tells customers you care about them and can often stimulate new sales.