TV TALK is turning increasingly to what we're streaming online.
I asked friends, acquaintances and strangers on social media forums to reveal viewing habits. Alicia, Debbie, Anita, Anne and Julia are hooked on Suits. Elton and Maree have devoured Breaking Bad. Mandy loves Orange is the New Black, along with Rake, Grace and Frankie, Love and SeaChange.
Mandy's a night owl who said she watches around 20 hours of Netflix per week.
Rotorua's Valerie Janin, who owns Le Cafe´de Paris with husband, Alain, said she's had Netflix about a year.
"I really like Downton Abbey, I like Call the Midwife, that's very girly. Also Sons of Anarchy."
The French native said Netflix lacks language choices for subtitles.
"And you don't have all the same shows you can get in France, and in the US, as well. The catalogue is bigger in the US."
Shortcomings aside, Valerie said spending $13 per month for ad-free, high definition TV shows is good value. She compared the Netflix price to the $110 per month she paid for Sky TV.
"It's quite expensive. If it wasn't for the sport, I would stop Sky, because now you can get Netflix movies and series."
Tauranga's Andy Craw has subscribed to Sky for more than two decades. He said he recently trimmed his subscription package from around $200 per month to just under $50. "It's a no-brainer."
The Scottish native and local radio host said he recently binge-watched Still Game, a Scottish sitcom, and has seen 132 of 184 episodes of American sitcom The Bob Newhart Show.
"I stayed home one day last weekend and watched about 60 episodes. There are no ads, and you really get to know the characters. I'm a comedy freak. I like to laugh. Once you start laughing, what's the point of stopping?"
Andy estimates he watches up to 28 hours of Netflix per week and spends about $16 per month for a subscription that includes viewing on up to four devices.
AN EXPERT'S TAKE:
University of Waikato Screen and Media Studies Associate Professor Geoff Lealand said it appears Kiwis have too much TV choice, rather than too little, and too few hours in which to fit it in. He said online content is replacing what we used to watch. He subscribes to My Sky for favourite programmes-in small doses.
"I don't enjoy binge-viewing. Most drama is not serial, it's series. It really requires a pause between episodes. That's part of the pleasure of Game of Thrones."
He said he tried to catch up on a season last year in one go. "It was just horrible to watch hour upon hour and think, 'That's it?' Really, really good drama like Game of Thrones or Fargo requires a period of digesting and anticipating the next episode. I'm contrarian on this, because I know people want instant gratification."
Professor Lealand said part of the pleasure of a narrative is delay.
"There's something greedy and almost gluttonous about absorbing a whole damned series in one go."
He said the problem is exacerbated by the fact New Zealand was always getting shows and movies after the rest of the world, whereas now, Kiwis expect to watch at the same time.
The professor said Sky faces its first real competition in years and must find a unique selling point to retain its base. The company reported record revenue ($928 million) for 2015, despite a 1.6 per cent drop in subscribers.
Sky launched an upgrade late last year allowing customers to connect set-top boxes to the internet to stream content.
The changes will move the company away from satellites toward the internet.
Spokeswoman Kirsty Way said between 20 to 30 per cent of set-top boxes are internet enabled. In addition, she said the proposed merger between Sky and Vodafone (set for a vote July 6) would result in more products and services, including better online distribution.
Major networks are trying to keep viewers by providing programmes unavailable on Netflix, such as live shows, including more reality and sport programming. A new study showed the internet is stealing television's prime time slot from 7pm to 9pm.
While the Cisco survey was done in the US, experts say New Zealand is seeing similar trends. Roy Morgan Research in its State of the Nation: New Zealand report recently found 900,000 Kiwis used a paid streaming service such as Netflix, Lightbox (owned by Spark) and Neon (Sky).
Netflix, which launched in New Zealand last March, had 246,000 paid subscribers by the end of 2015; 128,000 Kiwis had signed onto Lightbox and 22,000 subscribed to Sky's
While Sky would not disclose subscriber numbers, a spokeswoman said the Morgan figure was "too low".
FINDING NEW SHOWS:
Julia Page and her family moved to Papamoa last weekend. As the home electronics whiz, Julia connected the family with television-Freeview, as well as Lightbox and Netflix.
"We had Sky for nine years. We've always had it until the point where Netflix came in and offered a $10 a month option. We were paying $90 a month for Sky. It made absolutely no sense to us."
And while Julia said she used to enjoy Game of Thrones on Sky, she's happy with her current options.
"Netflix has House of Cards, Bloodline, Mad Men-we just binged out on the whole series. There's so much content on there, you can easily make new decisions, instead of getting into something you had to pay for that had high costs."
Andy Craw said video on demand means not settling for what's on the telly.
"It's having the choice, and the choice is enormous . . . there's guy things, humour men like, war stories and tough guys . . . meanwhile, everything girls like is on there, too."