Mrs James teamed up with friends Regan Connor and Katherine Walker from the Rotorua Parents Group to get the service up and running, with volunteers sorting items into packs and handing them out on Wednesday mornings.
Mrs James said people often ended up with an excess of baby clothes, but for sentimental reasons wanted to give them away knowing they'd be used again.
Mrs Walker said while they were already getting donations of baby gear, they were hoping to get financial support to be able to better package up the packs. They are also looking for somewhere to store all the items.
There are no restrictions on who can access the service. People can pop in and collect packs on Wednesdays between 9.30am and 11am at the community house behind the Western Heights Health Centre on Brookland Rd.
Items can also be dropped off to the community house and the group can be contacted through its Facebook page, Pepe Packs Rotorua.