The head of Rotorua police has challenged teenage boys to "champion" the White Ribbon philosophy - saying it is one of the greatest legacies they can leave for their whanau and wider community.
Area commander Superintendent Bruce Horne singled out three teenage boys at today's White Ribbon Day event in the city, saying young adults needed to be at the centre of changing attitudes towards domestic violence.
He said by wearing white ribbons and starting the conversations they could make big changes in the community.
Mr Horne said it was about supporting one another and "those values of aroha and mana ... and what it means to be a man".