Kelly Albrecht knew she was on to something special when more than 100 Rotorua women agreed to pose in lingerie for a fundraising calendar.
But even with the high expectations, the result has blown the Rotorua photographer away.
The brave women who posed for the calendar got together again for its launch last night - the first time they'd seen the finished project.
Now more than 1200 copies of the calendar have gone on sale in a bid to raise $12,000 for the Rotorua Breast Cancer Trust.
"It's what I imagined but bigger. I had an idea in my head and now it's on paper it's just amazing," Mrs Albrecht said.