First it was the thigh gap, then the bikini bridge and now the #fatkini is one of the latest trends making waves on social media.
Curvy girls seem to be taking over Instagram with their selfies in a two-piece with catch cries of "empowering", "inspirational", "real women" following in its wake. It was started by US plus-size fashion blogger Gabi Gregg who uploaded a pic of herself bemoaning the fact that there weren't any glamorous bikinis and hashtagged it #fatkini.
She wrote: "Don't let body shame keep you from having a good time. I don't expect everyone to feel comfortable in a two-piece but, hopefully, I can inspire some of you to take the plunge. I can't tell you how freeing it is to just have fun without worrying about what other people think."
Now women all over the world are following (swim) suit.
I like it. Not because of the scantily clad lasses, but the fact that you have confident women being body image positive and embracing who they are. I know, it's very much a "You-go-girl-sisters-doing-it-for-themselves" mentality but it's better, and healthier, than its predecessor trends. The thigh-gap selfies spurred diets and exercises on how to increase the space between the inner thigh when standing upright with knees touching. Likewise the bikini bridge photos of a bikini bottom resting on protruding hip bones, suspended above the stomach. Yes, these are real things and, yes, some women obsess about them by the number of "thinspiration" blogs online.